Archive for August, 2011

FSC Marketing + Digital, a full-service advertising, digital and public relations firm based in Downtown Pittsburgh, is pleased to announce a new client relationship with the Mount Washington Community Development Corporation (MWCDC). The Pittsburgh based non-profit serves as a community development corporation for the Mount Washington and Duquesne Heights areas. The MWCDC works to promote the community to businesses, visitors and residents in the Pittsburgh region. FSC’s expertise in destination marketing will be leveraged in the rebranding effort – with a focus on new messaging, a new look for the MWCDC and expanding the group’s website and social media presence.

“The Mount Washington Community Development Corporation isn’t just a group of community representatives,” said Chris Beichner, the Executive Director of the Mount Washington Community Development Corporation. “Although we rely on our dedicated staff to put our initiatives into motion, our efforts are driven by volunteers and the involvement of local residents and businesses. Our mission encompasses a full spectrum of activities and we’re excited to have FSC help the Pittsburgh community realize this as well.”

Focused on business, community and human development, the MWCDC has been an active influence in the Mount Washington / Duquesne Heights community since its founding in 1990. Working to promote regional initiatives such as the South Metro TRID plan, the Shiloh Street Streetscape project and the Dollar Energy hardship program, the MWCDC seeks to continually improve the Mount Washington / Duquesne Heights area for its residents and visitors. Recent efforts by the MWCDC include countless volunteer hours contributed to the restoration of Emerald View Park.

“It’s always exciting to work with a local community organization” said FSC’s Creative & Digital Director, Bryan Brunsell. “The FSC team is looking forward to bringing the spotlight to the Mount Washington region and truly seeing all that it has to offer beyond Grandview Avenue.”

FSC will be re-branding the website and corporate identity for the Mount Washington Community Development Corporation. Through this new relationship, FSC plans to increase awareness and volunteerism with the MWCDC to support their outreach and growth initiatives.

About FSC Marketing + Digital

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 15th year, the agency’s account roster includes the Port Authority of Allegheny County, Fairmont Pittsburgh, Urban Redevelopment Authority, Pittsburgh Downtown Partnership, Whirl Magazine and PPG Industries. FSC is a member of the American Association of Advertising Agencies.

Holy Traffic, Batman!

Snow is falling, the Steelers are now the Gotham Rogues and Christian Bale is in hanging around Pittsburgh. Normal, right? Probably not, but Pittsburgh is definitely a new focus since The Dark Knight has taken over. Some are star struck, snapping pictures of the Batmobile or the Batsignal on the Highmark building, while others are screaming in their car and breaking their Blackberries because the traffic is making them 20 minutes late.

Are yinz still loving the spotlight and traffic dahntahn? Either way, welcome to Gotham City, Pittsburgh. Your change of address cards should be in the mail shortly…