Archive for September, 2011

PITTSBURGH, PA. Sept. 28, 2011 — FSC Marketing + Digital recently welcomed Jessica Buehner as part of the Marketing Services team as an Account Executive.

As a 2011 graduate of the University of Pittsburgh, Buehner attained a bachelor’s degree in Marketing. In the past, she has held previous positions at Mullen as part of the Digital team and Accessible Recovery Services where she developed social media and entrepreneurial strategies to support business redevelopment and expansion.

Buehner contributes to numerous client accounts, including the Wyndham Grand Pittsburgh Downtown, Port Authority of Allegheny County, Mount Washington Community Development Center, National Church Solutions and ORA Orthopedics.

“I was grateful to have the opportunity to join the FSC team after graduation as an Account Associate. It’s definitely a place where I have been able to utilize and continue to develop the skills I’ve learned. I’m excited to continue to work with the team on new and existing accounts,” Buehner explained.

In addition to her work in the office, Buehner is an active volunteer with several non-profits including Riding for the Handicapped of Western Pennsylvania and Animal Friends. Outside of work, she enjoys spending her time horseback riding and cheering for her favorite hometown sports teams.

About FSC Marketing + Digital

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 16th year, the agency’s account roster includes the Port Authority of Allegheny County, Wyndham Grand Pittsburgh Downtown, PREZIO Health, National Church Solutions, PPG Industries, Eckert Seamans, Transitions Optical, D3 Radiation Planning, Accelero Health, Urban Redevelopment Authority and the Pittsburgh Downtown Partnership. FSC is a member of the American Association of Advertising Agencies.

PITTSBURGH, PA. September 22, 2011 — FSC Marketing + Digital has announced the promotion of Jenny Williams to Account Manager.

Williams’ promotion recognizes a successful performance as an Account Executive. She has been with FSC since January of 2011, when she joined the agency as an Account Associate.

In her new position, Williams will continue serve as a team leader on the West Virginia based National Church Solutions and Michigan based PREZIO Health accounts. Additionally, she will play a greater role in new business development for the agency.

“Jenny has continued to demonstrate outstanding leadership inside and outside the agency. She is delightful to work with and a valued member of our team,” said Ed Flaherty, the agency’s marketing director and co-founder.

Williams received a bachelor’s degree in marketing and a minor in Advertising from Clemson University. When not at the office, her interests include horses, reading and baking.

About FSC Marketing Communications

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 16th year, the agency’s account roster includes the Port Authority of Allegheny County, Wyndham Grand Pittsburgh Downtown, PREZIO Health, National Church Solutions, PPG Industries, Eckert Seamans, Transitions Optical, D3 Radiation Planning, Accelero Health, Urban Redevelopment Authority and the Pittsburgh Downtown Partnership. FSC is a member of the American Association of Advertising Agencies.

Copywrite and Wrong

We‘ve all heard it – “First impressions last a lifetime…” This credo has been beaten into us since our ability to form thoughts and retain information. And guess what? It holds true in the world of copy and content development. Language and the creation of content trigger these impressions, and if done poorly can lead to an unfavorable perception of your brand. So, be sure to pay special attention to who you entrust to craft your copy and design your content as these words often make or break a website.

With that in mind, here’s a fun example of what some of our local clients’ could have put on their sites.

All fun aside, we do love this city and the colorful range of people that live here – but which first impression would leave you yearning for more

The Good.

About Us

FSC is a technology-focused marketing firm specializing in research, strategy, web, social media, PR, consulting and print solutions. We engage with clients on solving business challenges through various marketing channels.

By entrusting brands to us, our clients get a committed group of fun, highly motivated and passionate creative minds, who all share a common goal of client success.

Call us 412.471.3700 or visit www.fscmarketing.com for more.

The Not-So-Good.

‘Bahtus

Hey yinz guys! FSC is‘a technology-based marketing cupny who figgurd aht how to git’air clientele to higher their success through research, da web, and udder tetnikal doohickeys. FSC an ahr people can help your bidness faster than da Thunder Bolt dahn Kennywood!

FSC is conveniently located in bewdiful Dahntahn Picksburg, in the Gulf Tower cattycorner to the jigunda Still Building.

If yer nebby you can call us at 412.471.3700 or go ta www.fscmarketing.com n’at.

Worried that your ‘dialect’ might hold you back? Test yourself here, and share your results, or your memorable ‘language mishaps’ on our Facebook page!