Archive for January, 2012

Ghoulish Best Practices

Here at FSC, we start planning our Halloween costumes in June. Like many Americans, we spend months planning the perfect costume, buying the right candy to delight Trick-or-Treaters and planning the perfect Halloween bash.

After many of our Halloween discussions we got to thinking, maybe Halloween has taught us something about marketing…

2011 Halloween Takeaways:

  • Always be over-prepared – no one wants to be the house that runs out of candy by 8:30.

What it means to marketers: Make sure your team is prepared to deliver what was promised to your client.

  • Details Matter – don’t create a costume “half-way” unless you are prepared to answer the forever annoying question, “Wait, what are you?”

What it means to marketers: You can’t let the little things slip through the cracks. Spell check. Re-read your work. Double check the pictures. This will pay off every time.

  • Give more than expected – why hand out a mini snickers when you can pass out a king size? It’s a sure fire way to become the number one house on the neighborhood candy watch-list.

What it means to marketers: Always over deliver to your clients – this will establish trust and loyalty.

  • Be passionate – get into character. Don’t just act like a mime – BE A MIME.

What it means to marketers: Don’t just complete projects for your clients – be proactive and help your clients. Learn the industry, read the journals, get into it!

Happy Haunting!

PITTSBURGH, PA. Jan. 3, 2012 – FSC Marketing + Digital, a full-service advertising, digital, and public relations firm based in Downtown Pittsburgh, announces it’s enhanced corporate video production capabilities to its line of digital services.

FSC is now producing commercial-like, budget-friendly videos to showcase the product and service lines of clients. “We’ve invested in a library of media-rich video files that do all the things our clients are looking for in telling their story. The beauty is that we do not start from scratch and can show clients a storyboard of how their video will look even before we start the project – they love this and it has cut the project production time in half, if not more.” said Bryan Brunsell, FSC’s Creative Director.

“Whether these videos are for customers, investors or employees, we turn-key the entire project in less than a week – that’s almost unheard of with video jobs,” Brunsell stated.

To view a corporate video example, please visit our client’s new website, National Church Solutions, at to view their video highlighting the mobile feature of their new product ChurchConnect.

About FSC Marketing + Digital

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 16th year, the agency’s account roster includes the Port Authority of Allegheny County, PREZIO Health™, National Church Solutions, PPG Industries, Eckert Seamans, Transitions Optical, D3 Radiation Planning, Accelero Health, Urban Redevelopment Authority and the Pittsburgh Downtown Partnership. FSC is a member of the American Association of Advertising Agencies.

For more information: call 412-471-3700, visit us online at or follow us on Facebook, Twitter, and YouTube.

Happy Holidays!

Happy Holidays from the FSC Team! We’re saving a few trees this year with a special video card. Click the link below to view!
Happy Holidays!

Wishing the best to you and yours!

-FSC Marketing + Digital