Here at FSC, we start planning our Halloween costumes in June. Like many Americans, we spend months planning the perfect costume, buying the right candy to delight Trick-or-Treaters and planning the perfect Halloween bash.
After many of our Halloween discussions we got to thinking, maybe Halloween has taught us something about marketing…
2011 Halloween Takeaways:
- Always be over-prepared – no one wants to be the house that runs out of candy by 8:30.
What it means to marketers: Make sure your team is prepared to deliver what was promised to your client.
- Details Matter – don’t create a costume “half-way” unless you are prepared to answer the forever annoying question, “Wait, what are you?”
What it means to marketers: You can’t let the little things slip through the cracks. Spell check. Re-read your work. Double check the pictures. This will pay off every time.
- Give more than expected – why hand out a mini snickers when you can pass out a king size? It’s a sure fire way to become the number one house on the neighborhood candy watch-list.
What it means to marketers: Always over deliver to your clients – this will establish trust and loyalty.
- Be passionate – get into character. Don’t just act like a mime – BE A MIME.
What it means to marketers: Don’t just complete projects for your clients – be proactive and help your clients. Learn the industry, read the journals, get into it!
Happy Haunting!
