All posts by admin

Ghoulish Best Practices

Here at FSC, we start planning our Halloween costumes in June. Like many Americans, we spend months planning the perfect costume, buying the right candy to delight Trick-or-Treaters and planning the perfect Halloween bash.

After many of our Halloween discussions we got to thinking, maybe Halloween has taught us something about marketing…

2011 Halloween Takeaways:

  • Always be over-prepared – no one wants to be the house that runs out of candy by 8:30.

What it means to marketers: Make sure your team is prepared to deliver what was promised to your client.

  • Details Matter – don’t create a costume “half-way” unless you are prepared to answer the forever annoying question, “Wait, what are you?”

What it means to marketers: You can’t let the little things slip through the cracks. Spell check. Re-read your work. Double check the pictures. This will pay off every time.

  • Give more than expected – why hand out a mini snickers when you can pass out a king size? It’s a sure fire way to become the number one house on the neighborhood candy watch-list.

What it means to marketers: Always over deliver to your clients – this will establish trust and loyalty.

  • Be passionate – get into character. Don’t just act like a mime – BE A MIME.

What it means to marketers: Don’t just complete projects for your clients – be proactive and help your clients. Learn the industry, read the journals, get into it!

Happy Haunting!

PITTSBURGH, PA. Jan. 3, 2012 – FSC Marketing + Digital, a full-service advertising, digital, and public relations firm based in Downtown Pittsburgh, announces it’s enhanced corporate video production capabilities to its line of digital services.

FSC is now producing commercial-like, budget-friendly videos to showcase the product and service lines of clients. “We’ve invested in a library of media-rich video files that do all the things our clients are looking for in telling their story. The beauty is that we do not start from scratch and can show clients a storyboard of how their video will look even before we start the project – they love this and it has cut the project production time in half, if not more.” said Bryan Brunsell, FSC’s Creative Director.

“Whether these videos are for customers, investors or employees, we turn-key the entire project in less than a week – that’s almost unheard of with video jobs,” Brunsell stated.

To view a corporate video example, please visit our client’s new website, National Church Solutions, at http://nationalchurchsolutions.com/mobile/ to view their video highlighting the mobile feature of their new product ChurchConnect.

About FSC Marketing + Digital

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 16th year, the agency’s account roster includes the Port Authority of Allegheny County, PREZIO Health™, National Church Solutions, PPG Industries, Eckert Seamans, Transitions Optical, D3 Radiation Planning, Accelero Health, Urban Redevelopment Authority and the Pittsburgh Downtown Partnership. FSC is a member of the American Association of Advertising Agencies.

For more information: call 412-471-3700, visit us online at www.fscmarketing.com or follow us on Facebook, Twitter, and YouTube.

Happy Holidays!

Happy Holidays from the FSC Team! We’re saving a few trees this year with a special video card. Click the link below to view!
Happy Holidays!

Wishing the best to you and yours!

-FSC Marketing + Digital

Pittsburgh, PA – October 25, 2011 FSC Marketing + Digital , a full service advertising, digital and public relations firm based in Downtown Pittsburgh, is pleased to announce a new client relationship with PREZIO Health™. PREZIO Health™ recently selected FSC as its strategic marketing partner and agency of record to lead its re-branding effort and service expansions.

Formerly known as OnSite™ Services, PREZIO has expanded its service offering to include a comprehensive suite of solutions for healthcare providers across the United States. Included in PREZIO’s key service areas are: OnSite™ Preventative Instrument Maintenance and Repair (Stainless) with over 60 mobile repair vans, Endoscopic Equipment Repair, Instrument Management, Professional Certification Programs, and OR Block Scheduling. “This expansion will bring a unique set of solutions to our industry,” said Dennis Streppa, President & Chief Executive Officer at PREZIO Health. “FSC will play a vital role as we bring this comprehensive suite of services to healthcare providers across the country.”

PREZIO Health™ boasts the industry’s widest repair capabilities, which will ensure efficient operations for hand-held surgical instruments, laparoscopic instruments, power equipment, as well as rigid and flexible scopes. The PREZIO business model is also unique to the industry through the offering of a Quarterly Partnership Review (QPR) Program. This program delivers comprehensive customer business analytics and ROI analysis through innovative database management technologies. “FSC is proud to partner with PREZIO as they deliver the highest standard of healthcare services to our hospitals,” said Ed Flaherty, Principal & Marketing Director at FSC. “We are excited to engage in this client relationship and unparalleled suite of services to the healthcare industry.”

PREZIO will also operate two National Repair Centers, where highly trained service technicians return instruments back to OEM standards. An additional component of PREZIO’s portfolio is the Professional Certification Program, which offers staff IAHCSMM or CBSPD certification with tailored instructional support for each hospital.

For more information about PREZIO Health™, visit http://preziohealth.com

About FSC Marketing + Digital

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 16th year, the agency’s account roster includes the Port Authority of Allegheny County, PREZIO Health™, National Church Solutions, PPG Industries, Eckert Seamans, Transitions Optical, D3 Radiation Planning, Accelero Health, Urban Redevelopment Authority and the Pittsburgh Downtown Partnership. FSC is a member of the American Association of Advertising Agencies.

Pittsburgh, PA – October 17, 2011, FSC Marketing + Digital, a full-service advertising, digital and public relations firm based in Downtown Pittsburgh, is pleased to announce that it has been selected by the Wyndham Grand Pittsburgh Downtown as the agency of record for the 712 room, upscale hotel. FSC will provide public relations and marketing services for the launch of Pittsburgh’s newest hotel.

“We are so excited to get things moving with FSC,” said Angela Corvello, Director of Sales and Marketing for the Wyndham Grand Pittsburgh Downtown. “Between the new expansions and the many opportunities to partner with the community itself, I know we’ll have a lot to bring to the Greater Pittsburgh region.”

The Wyndham is located at 600 Commonwealth Place, an iconic building that has been part of the Pittsburgh skyline since 1959. The Wyndham Grand Pittsburgh Downtown is the city’s premier upscale hotel, offering impeccable hospitality experience with a one-of-a-kind vista of Pittsburgh’s three rivers. Recent exterior and interior renovations to the largest hotel building in Downtown proper will bring modern accommodations to the thousands of visitors that stay at the hotel each month.

“We look forward to working closely with the Wyndham Grand to expand their reach, visibility and economic influence in the tri-state area,” said Ed Flaherty, Principal and Marketing Director for FSC.

The Wyndham Grand has already embraced the Pittsburgh community through its broadcast sponsorships of the Steelers and Pirates, but will be looking to FSC to bring even more vibrancy to one of the city’s most well-known hotel landmarks.

About FSC Marketing + Digital

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 16th year, the agency’s account roster includes the Port Authority of Allegheny County, PREZIO Health™, National Church Solutions, PPG Industries, Eckert Seamans, Transitions Optical, D3 Radiation Planning, Accelero Health, Urban Redevelopment Authority and the Pittsburgh Downtown Partnership. FSC is a member of the American Association of Advertising Agencies.

PITTSBURGH, October 11, 2011 — FSC Marketing + Digital, a full service advertising, digital and public relations firm based in Downtown Pittsburgh, is pleased to announce a new client relationship with National Church Solutions, Inc. (NCS). NCS selected FSC as its strategic marketing partner after a six month, national agency review process. FSC will partner with NCS to develop and launch a new suite of technology-based services designed to revolutionize church giving and church membership communications.

NCS, the industry leader in church stewardship resources since 1915, has enhanced their services to include an all-inclusive suite of digital tools designed to strengthen the relationship and communication between churches and their members. This suite of services, known as ChurchConnect℠, will include: E-Giving, E-Bulletins & Newsletters, Event Registration, Event Calendars, a dynamic congregation feedback program and private networking forums called E-Community.

This expansion of service has been done in concert with long-standing church traditions and will marry the new digital services with customary contribution methods. “Our primary goal with this service expansion is to design a program that enhances the giving process and parallels NCS’ rich history. By offering a technology-based suite of services, we are demonstrating that we are a company focused on providing our customers with quality service in the most innovative way possible,” said Doug Wright, President and Chief Operations Officer of NCS.

NCS and its service expansion will build on a nearly 100 year legacy of providing churches and their organizations quality giving solutions. For more information on NCS, visit http://www.nationalchurchsolutions.com. To learn more about the ChurchConnect℠ product, visit http://www.yourchurchconnect.com.


About FSC Marketing + Digital

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 16th year, the agency’s account roster includes the Port Authority of Allegheny County, Wyndham Grand Pittsburgh Downtown, PREZIO Health, National Church Solutions, PPG Industries, Eckert Seamans, Transitions Optical, D3 Radiation Planning, Accelero Health, Urban Redevelopment Authority and the Pittsburgh Downtown Partnership. FSC is a member of the American Association of Advertising Agencies.

PITTSBURGH, PA. Sept. 28, 2011 — FSC Marketing + Digital recently welcomed Jessica Buehner as part of the Marketing Services team as an Account Executive.

As a 2011 graduate of the University of Pittsburgh, Buehner attained a bachelor’s degree in Marketing. In the past, she has held previous positions at Mullen as part of the Digital team and Accessible Recovery Services where she developed social media and entrepreneurial strategies to support business redevelopment and expansion.

Buehner contributes to numerous client accounts, including the Wyndham Grand Pittsburgh Downtown, Port Authority of Allegheny County, Mount Washington Community Development Center, National Church Solutions and ORA Orthopedics.

“I was grateful to have the opportunity to join the FSC team after graduation as an Account Associate. It’s definitely a place where I have been able to utilize and continue to develop the skills I’ve learned. I’m excited to continue to work with the team on new and existing accounts,” Buehner explained.

In addition to her work in the office, Buehner is an active volunteer with several non-profits including Riding for the Handicapped of Western Pennsylvania and Animal Friends. Outside of work, she enjoys spending her time horseback riding and cheering for her favorite hometown sports teams.

About FSC Marketing + Digital

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 16th year, the agency’s account roster includes the Port Authority of Allegheny County, Wyndham Grand Pittsburgh Downtown, PREZIO Health, National Church Solutions, PPG Industries, Eckert Seamans, Transitions Optical, D3 Radiation Planning, Accelero Health, Urban Redevelopment Authority and the Pittsburgh Downtown Partnership. FSC is a member of the American Association of Advertising Agencies.

PITTSBURGH, PA. September 22, 2011 — FSC Marketing + Digital has announced the promotion of Jenny Williams to Account Manager.

Williams’ promotion recognizes a successful performance as an Account Executive. She has been with FSC since January of 2011, when she joined the agency as an Account Associate.

In her new position, Williams will continue serve as a team leader on the West Virginia based National Church Solutions and Michigan based PREZIO Health accounts. Additionally, she will play a greater role in new business development for the agency.

“Jenny has continued to demonstrate outstanding leadership inside and outside the agency. She is delightful to work with and a valued member of our team,” said Ed Flaherty, the agency’s marketing director and co-founder.

Williams received a bachelor’s degree in marketing and a minor in Advertising from Clemson University. When not at the office, her interests include horses, reading and baking.

About FSC Marketing Communications

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 16th year, the agency’s account roster includes the Port Authority of Allegheny County, Wyndham Grand Pittsburgh Downtown, PREZIO Health, National Church Solutions, PPG Industries, Eckert Seamans, Transitions Optical, D3 Radiation Planning, Accelero Health, Urban Redevelopment Authority and the Pittsburgh Downtown Partnership. FSC is a member of the American Association of Advertising Agencies.

Copywrite and Wrong

We‘ve all heard it – “First impressions last a lifetime…” This credo has been beaten into us since our ability to form thoughts and retain information. And guess what? It holds true in the world of copy and content development. Language and the creation of content trigger these impressions, and if done poorly can lead to an unfavorable perception of your brand. So, be sure to pay special attention to who you entrust to craft your copy and design your content as these words often make or break a website.

With that in mind, here’s a fun example of what some of our local clients’ could have put on their sites.

All fun aside, we do love this city and the colorful range of people that live here – but which first impression would leave you yearning for more

The Good.

About Us

FSC is a technology-focused marketing firm specializing in research, strategy, web, social media, PR, consulting and print solutions. We engage with clients on solving business challenges through various marketing channels.

By entrusting brands to us, our clients get a committed group of fun, highly motivated and passionate creative minds, who all share a common goal of client success.

Call us 412.471.3700 or visit www.fscmarketing.com for more.

The Not-So-Good.

‘Bahtus

Hey yinz guys! FSC is‘a technology-based marketing cupny who figgurd aht how to git’air clientele to higher their success through research, da web, and udder tetnikal doohickeys. FSC an ahr people can help your bidness faster than da Thunder Bolt dahn Kennywood!

FSC is conveniently located in bewdiful Dahntahn Picksburg, in the Gulf Tower cattycorner to the jigunda Still Building.

If yer nebby you can call us at 412.471.3700 or go ta www.fscmarketing.com n’at.

Worried that your ‘dialect’ might hold you back? Test yourself here, and share your results, or your memorable ‘language mishaps’ on our Facebook page!

FSC Marketing + Digital, a full-service advertising, digital and public relations firm based in Downtown Pittsburgh, is pleased to announce a new client relationship with the Mount Washington Community Development Corporation (MWCDC). The Pittsburgh based non-profit serves as a community development corporation for the Mount Washington and Duquesne Heights areas. The MWCDC works to promote the community to businesses, visitors and residents in the Pittsburgh region. FSC’s expertise in destination marketing will be leveraged in the rebranding effort – with a focus on new messaging, a new look for the MWCDC and expanding the group’s website and social media presence.

“The Mount Washington Community Development Corporation isn’t just a group of community representatives,” said Chris Beichner, the Executive Director of the Mount Washington Community Development Corporation. “Although we rely on our dedicated staff to put our initiatives into motion, our efforts are driven by volunteers and the involvement of local residents and businesses. Our mission encompasses a full spectrum of activities and we’re excited to have FSC help the Pittsburgh community realize this as well.”

Focused on business, community and human development, the MWCDC has been an active influence in the Mount Washington / Duquesne Heights community since its founding in 1990. Working to promote regional initiatives such as the South Metro TRID plan, the Shiloh Street Streetscape project and the Dollar Energy hardship program, the MWCDC seeks to continually improve the Mount Washington / Duquesne Heights area for its residents and visitors. Recent efforts by the MWCDC include countless volunteer hours contributed to the restoration of Emerald View Park.

“It’s always exciting to work with a local community organization” said FSC’s Creative & Digital Director, Bryan Brunsell. “The FSC team is looking forward to bringing the spotlight to the Mount Washington region and truly seeing all that it has to offer beyond Grandview Avenue.”

FSC will be re-branding the website and corporate identity for the Mount Washington Community Development Corporation. Through this new relationship, FSC plans to increase awareness and volunteerism with the MWCDC to support their outreach and growth initiatives.

About FSC Marketing + Digital

FSC is a digitally-focused, integrated marketing communications firm that specializes in developing ideas that build businesses. FSC offers marketing strategy development, market research, account planning, advertising, web development, public relations, sales promotion, direct marketing and digital services. Now in its 15th year, the agency’s account roster includes the Port Authority of Allegheny County, Fairmont Pittsburgh, Urban Redevelopment Authority, Pittsburgh Downtown Partnership, Whirl Magazine and PPG Industries. FSC is a member of the American Association of Advertising Agencies.