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Ghoulish Best Practices

Here at FSC, we start planning our Halloween costumes in June. Like many Americans, we spend months planning the perfect costume, buying the right candy to delight Trick-or-Treaters and planning the perfect Halloween bash.

After many of our Halloween discussions we got to thinking, maybe Halloween has taught us something about marketing…

2011 Halloween Takeaways:

  • Always be over-prepared – no one wants to be the house that runs out of candy by 8:30.

What it means to marketers: Make sure your team is prepared to deliver what was promised to your client.

  • Details Matter – don’t create a costume “half-way” unless you are prepared to answer the forever annoying question, “Wait, what are you?”

What it means to marketers: You can’t let the little things slip through the cracks. Spell check. Re-read your work. Double check the pictures. This will pay off every time.

  • Give more than expected – why hand out a mini snickers when you can pass out a king size? It’s a sure fire way to become the number one house on the neighborhood candy watch-list.

What it means to marketers: Always over deliver to your clients – this will establish trust and loyalty.

  • Be passionate – get into character. Don’t just act like a mime – BE A MIME.

What it means to marketers: Don’t just complete projects for your clients – be proactive and help your clients. Learn the industry, read the journals, get into it!

Happy Haunting!

Copywrite and Wrong

We‘ve all heard it – “First impressions last a lifetime…” This credo has been beaten into us since our ability to form thoughts and retain information. And guess what? It holds true in the world of copy and content development. Language and the creation of content trigger these impressions, and if done poorly can lead to an unfavorable perception of your brand. So, be sure to pay special attention to who you entrust to craft your copy and design your content as these words often make or break a website.

With that in mind, here’s a fun example of what some of our local clients’ could have put on their sites.

All fun aside, we do love this city and the colorful range of people that live here – but which first impression would leave you yearning for more

The Good.

About Us

FSC is a technology-focused marketing firm specializing in research, strategy, web, social media, PR, consulting and print solutions. We engage with clients on solving business challenges through various marketing channels.

By entrusting brands to us, our clients get a committed group of fun, highly motivated and passionate creative minds, who all share a common goal of client success.

Call us 412.471.3700 or visit for more.

The Not-So-Good.


Hey yinz guys! FSC is‘a technology-based marketing cupny who figgurd aht how to git’air clientele to higher their success through research, da web, and udder tetnikal doohickeys. FSC an ahr people can help your bidness faster than da Thunder Bolt dahn Kennywood!

FSC is conveniently located in bewdiful Dahntahn Picksburg, in the Gulf Tower cattycorner to the jigunda Still Building.

If yer nebby you can call us at 412.471.3700 or go ta n’at.

Worried that your ‘dialect’ might hold you back? Test yourself here, and share your results, or your memorable ‘language mishaps’ on our Facebook page!

Holy Traffic, Batman!

Snow is falling, the Steelers are now the Gotham Rogues and Christian Bale is in hanging around Pittsburgh. Normal, right? Probably not, but Pittsburgh is definitely a new focus since The Dark Knight has taken over. Some are star struck, snapping pictures of the Batmobile or the Batsignal on the Highmark building, while others are screaming in their car and breaking their Blackberries because the traffic is making them 20 minutes late.

Are yinz still loving the spotlight and traffic dahntahn? Either way, welcome to Gotham City, Pittsburgh. Your change of address cards should be in the mail shortly…