FSC created a series of targeted print ads for ORA Orthopedics located in Quad Cities, Illinois. The goal was to differentiate ORA from its competition with a unique approach to orthopedic advertising. FSC designed the “Parts” campaign, using visually-rich photography with single-word headlines. FSC combined traditional print with digital marketing, using QR code technology to link directly from the ad to practice-specific pages on ORA’s website.
