Transitions Optical, Inc. partnered with FSC to develop a hi-tech educational presentation to launch their newly advanced product, Transitions VI® lenses, to the optical industry. FSC designed and produced an interactive disc that educates the end-user on the advanced technology and many healthy benefits of Transitions VI using interactive graphs and animated charts as well as video demos and testimonials. FSC designed and produced the packaging units for the discs as well as special inserts, point-of-sale, trade advertising and educational materials. The launch kit was customized, translated and mastered for global distribution to Europe, South America, Mexico, South Africa and the Far East, as well as for various North American trade partners such as Essilor, Hoya, Wal-Mart Vision Center, Sears Optical, Costco and 35 other optical outlets.
